["I need consumer information! (Argh!)"]
["Blue would have been nicer"]
Apparently yellow was chosen also because it allowed the ads underneath to be seen. Interesting. Very interesting. Also (as my girlfriend, who is a color pro, confirms), yellow is an un-obvious color. It can be seen as very positive, dynamic, as it can be seen as melancholy. I can also see it as aggressive, or peaceful, depending on the circumstances. Thus - a color of ambiguity.