Friday, September 11, 2009

Don't you hate it when big commerce does something real good

See Sprint's Plug Into Now project (launched about a year ago and created by Goodby, Silverstein & Partners). Get impressed. And then goddamn it, move forward, do things no commerce can think of. Because it does have the feel of some excellent live art that's been around in the recent years. And let's say it feels just a tad late (and shallow, and not moving forward - but it's selling a product, for chrissakes!). Just late enough to feel that artists can still handle the commercial pressure.
Yes, they've been counting on viral marketing.
Yes, they think they might tap into a blog like this one.
Yes, they just did.
Because they're good. Is it a sin for a commercial enterprize to be good?
Well, they have the means. Get it while it's now. They play around with this idea, and they do it well.
I'm glad they do - it's an inspiring project. It makes me want to move beyond this. Now.


Mag said...

haha lovely....the sound and the sometimes has to be carried away to move forward, no?

3d art galleries said...

You have to hand it to Sprint for this kind of endeavor. I did not hear about this until just now, and I must say that this is extremely impressive.

Get inspired and go beyond!

sirvan said...

I don't think so.

Art Smith said...

How cool is that, I wonder if the dates is correct?


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