Friday, April 06, 2007

What you see

If the previous post made you think of how powerful not-so-free association can be, then you might like Logo.Hallucination. Its author, Christophe Bruno, used a pattern-recognition software to analyze images on the net and discover similarities with known brand logos.
And our dear Courbet can apparently be associated to Corus:

Now, here is the crazy part: after discovering the image, Bruno sends an e-mail to its owner:
Madam, Sir,

We inform you that our automated monitoring spiderbot has detected a potential infringement of Intellectual Property Law in the digital image located at the address […]. Indeed this image includes a total or partial representation of the logotype of the brand XXX. Since you are responsible for the diffusion of this image on the Internet, we would like to remind you that such unauthorized use of copyrighted work could be liable for statutory damages. Moreover, it may have violated other US federal laws, including (among others) the Digital Millenium Copyright Act and the Consumer Fraud and Abuse Act.

Accordingly, we hereby suggest that you should contact immediately, and possibly through our agency, the company XXX so that we negotiate with them a friendly contract which would allow a regularization of this situation, according to the following possibilities:

Case 1: You might be financially rewarded by company XXX insofar as this situation constitutes advertising and promotion for the brand XXX. In this case you must explicitly indicate the reference to the company XXX by adding its logo to the aforesaid image and insert a link towards the site of this company.

Case 2: You wish to continue the exploitation and diffusion of your image without mentioning the company and in this case you will have to settle reproduction rights with this company insofar as the latter authorizes you to further exploit and diffuse your image.

If you fail to comply with these requests, the company XXX will have no choice but to proceed in a manner appropriate to protect its valuable intellectual property rights.

Sincerely yours


Scary? Funny? Ironic? Insofar as this is an artistic project, it sounds hilarious (especially if we were to try and find the author of the Origin of the World)(pun intended). But if internet cafés started off as an artistic project, why can't a ruthless fight over image rights start off as a funny piece of software?


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