Rent a Wife

What the hell is going on?
Wives for rent? For an unlimited time? Chose your preferred category?
Of course, Rent-a-Wife is a joke. But is it an artistic joke? A provocation joke? A silly joke? A horribly sexist joke? Or is it?
If it is an ironic look at the way women are seen by today's society (not only male), than why does it seem strange?
Because there is a catch. (Duhh...) And it is not about feminism. It is about renting DVDs. As what we have here is an ad for DVD rental.
How far is this from Vanessa Beecroft installing her objectified women in a shoe-shelf, to sell shoes?


Could I be accused of the same hypocrisy, exposing something by exposing it?

Oh, and if you think it's getting pretty much impossible to look at gender issues in a witty way without being accused of this or that, the desert is for you:

Technorati: commercial, publicity, funny, parody, art, art, contemporary art, vvoi