If you still think a successful invention is all about the idea, see the Banana Guard, an earlier, unrelated invention that hasn't quite won the world over as the Banana Bunker seems to be doing. The BB is a true designing gem. The, hum, sex-appeal of the fruit is here played with in such a subtle, pleasant way, it can only make you smile. I don't know if it works yet (will order one as soon as I get out of debt), at least as banana protection. As a fine, art object it's working for me already.