The only thing that irritates me here - and I suppose that's just a silly problem - is that the brilliant guys that created this, Winkler and Noah, have absolutely no problem whatsoever selling these wonderful, environmentally friendly messages...
... and next to them, selling some of the most environmentally unfriendly ones. It's as if there was no difference. Who are they, you might say, to decide on that? They simply do their job, and that is, to come up with something that sells well whatever it is its supposed to sell. Hmmm... I guess you're right.
But just go beyond the surface of it's all the same and compare this to Adbusters. While Adbusters try to be the Good Guys (with all the risks that are part of it), Winkler and Noah would be an example of the UnGuys - neither good or bad. Excellent quality for sale. Sound right?